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Conversion & Revenue

Clicks and sessions are the start of the story. These guides and case studies explain how to measure what happens next — how to configure conversion tracking, diagnose why mobile converts at half the rate of desktop, and connect your GA4 data to what revenue is actually doing.

Guides & How-Tos

1 post

How to Set Up Conversion Tracking in GA4

Marking key events as conversions, verifying they fire correctly, and connecting them to acquisition and behaviour reports.

Case Studies

2 stories
Case #6

Mobile Converts Worse — Cut It

Mobile conversion rate was 0.4% vs desktop’s 2.1%. The proposal to cut mobile spend ignored the real problem: a broken checkout on small screens.
Case #8

Pageviews Up, Revenue Flat

Traffic grew 35% over six months and revenue didn’t move. The new traffic was non-commercial — a different audience, not a conversion problem.

Related Topics

User Experience Tracking & Measurement Page Speed & Performance

Know when conversions drop before you check

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