The Analytics Glossary
Google Analytics 4 is full of terms that sound precise but get read the wrong way every day. A high bounce rate isn't a failing page. A drop in organic clicks isn't always a Google penalty. The gap between what a metric says and what it means is where most small businesses lose the plot.
This glossary defines the terms that matter, in plain language — what each one measures, why it matters, the concrete example, and the common misreading to avoid. It also covers the newer category most analytics tools ignore entirely: AI search visibility, where AI assistants answer questions using your content without sending anyone to your site.
A
B
C
- Campaign
- Canonical Tag
- Cardinality / "(other)" Row
- Click-Through Rate (CTR)
- Cohort Analysis
- Consent Mode
- Conversion (Key Event)
- Conversion Funnel
- Conversion Path
- Conversion Rate
- Cookies (First- & Third-Party)
- Core Web Vitals
- Crawling & Indexing
- Cross-Domain Tracking
- CTA (Call to Action)
- Custom Dimension
- Custom Metric
- Customer Journey
D
E
F
G
I
K
L
M
N
O
P
R
S
T
U
V
X
Z
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