AI Search Visibility & GEO
AI assistants now answer questions using your content without ever sending a visitor. GA4 can’t see it. This cluster explains how to measure your visibility inside ChatGPT, Perplexity, and Google’s AI Overviews — and what to do about it.
GA4 Setup by Use Case
GA4 ships with sensible defaults and very little guidance. These guides cover the configuration that actually matters for the way your specific site makes money.
Attribution
Where credit for a conversion lands depends entirely on the model you’re using — and most people never chose theirs. These posts explain how attribution shapes the story your data tells.
Interpretation & Benchmarks
A number on its own means nothing. These posts give you the context — what’s normal, what’s good, and what a given metric is really telling you.
Troubleshooting
When the numbers don’t add up, the cause is usually measurement, not your business. These posts walk through the most common GA4 discrepancies and how to resolve them.
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