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Search Engine Optimization (SEO)

Core Web Vitals

Core Web Vitals are a set of Google metrics that measure the real-world experience of loading a page: how fast the main content appears (LCP), how quickly the page responds to interaction (INP), and how much it visually shifts as it loads (CLS).

Why it matters

They’re a confirmed ranking factor — but more importantly, a conversion factor. Slow, janky pages lose visitors no matter how well they rank. Good vitals are table stakes for both SEO and a site that actually converts.

A note

They’re a tiebreaker, not a magic bullet. Great content on a slightly slow page still beats thin content on a fast one — but a genuinely sluggish site bleeds both rankings and customers.

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