Core Web Vitals
Core Web Vitals are a set of Google metrics that measure the real-world experience of loading a page: how fast the main content appears (LCP), how quickly the page responds to interaction (INP), and how much it visually shifts as it loads (CLS).
Why it matters
They’re a confirmed ranking factor — but more importantly, a conversion factor. Slow, janky pages lose visitors no matter how well they rank. Good vitals are table stakes for both SEO and a site that actually converts.
A note
They’re a tiebreaker, not a magic bullet. Great content on a slightly slow page still beats thin content on a fast one — but a genuinely sluggish site bleeds both rankings and customers.
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