Customer Journey

The customer journey is the full path a person takes from first hearing about you to becoming a customer (and beyond) — often many visits, channels, and devices over days or weeks, not a single tidy session.

Why it matters

Almost nobody buys on the first visit. Judge channels only by the last click and you miss the search, the social post, and the email that did the real work earlier. Understanding the whole path is what makes attribution — and budget decisions — honest.

The link to your data

The journey is why attribution and conversion paths exist — they’re attempts to see the whole journey, not just its final step.