Domain & Page Authority
Domain Authority (DA) and Page Authority (PA) are third-party scores — from SEO tools like Moz, not Google — that estimate how likely a whole site, or a single page, is to rank. They’re rough predictions on a 1–100 scale, based largely on backlinks.
Why it matters
They’re useful for comparison — gauging a competitor’s strength or tracking your own trend over time. Higher generally means more established and harder to outrank.
The common misreading
Treating DA as a Google ranking factor. It isn’t — Google doesn’t use it; it’s a vendor’s estimate. Chasing a third-party score instead of real visibility (rankings, traffic, citations) is a classic vanity trap.
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