E-E-A-T (Experience, Expertise, Authoritativeness, Trust)
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trust — the qualities Google’s human quality raters use to judge content. It’s not a single score in the algorithm, but a framework for the kind of content Google wants to reward.
Why it matters
Especially for topics affecting health, money, or safety, Google favours content that shows real experience and credible expertise from a trustworthy source. Anonymous, generic, or thin content struggles — and it’s increasingly how AI answer engines decide whom to cite.
In practice
Show who wrote it and why they’re credible, demonstrate first-hand experience, cite sources, and keep the site trustworthy — accurate, secure, and transparent.
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