Internal Linking

Internal linking is linking from one page on your site to another. It’s how visitors navigate deeper — and how search engines discover pages and understand which ones matter most.

Why it matters

Links pass authority and context. A page with no internal links pointing to it (an “orphan”) is hard for readers and crawlers to find. Thoughtful internal links — with descriptive anchor text — spread ranking strength to your important pages and keep readers moving.

A practical habit

When you publish, link to the new page from related existing ones, and link out from it to relevant pages. (The glossary links throughout this site are internal linking in action.)