KPI (Key Performance Indicator)
A KPI (key performance indicator) is a metric you’ve chosen as a measure of success — the number that actually reflects progress toward a goal, as opposed to the dozens of metrics you could track.
Why it matters
Analytics tools hand you hundreds of numbers; KPIs are the few that matter for your business. Picking the right ones (leads, conversion rate, revenue) keeps you focused on outcomes instead of drowning in data or chasing vanity metrics like raw pageviews.
The common misreading
Confusing a metric with a KPI. Every KPI is a metric, but a metric only becomes a KPI when it’s tied to a goal you’re actively trying to move.
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