Lead / Lead Generation
A lead is a potential customer who has shown interest — by filling in a form, booking a call, or sharing contact details. Lead generation is the work of attracting and capturing those people so you can follow up.
Why it matters
For service and B2B businesses, leads — not sales — are usually the primary website goal. Tracking which pages and channels produce leads (not just traffic) is what connects marketing effort to revenue.
A measurement note
In GA4 a lead is typically tracked as a key event — a form submission or call booking. Counting it correctly is the difference between knowing what works and guessing.
WebSignalytics connects to your Google Analytics and emails a plain-language report every Monday — what changed, why it matters, and what to do next, including whether AI search is citing you. No dashboards, no logging in.
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