Guides & How-Tos
4 postsWhat Is Generative Engine Optimization (GEO)?
How to optimize for AI answer engines — and how to measure whether your content is being surfaced in AI-generated responses.
How to Track AI Search Visibility in GA4
Setting up a framework to monitor whether AI overviews and answer engines are sending you traffic — or absorbing it.
AI Search Is Stealing Your Traffic
What happens to your GA4 numbers when AI engines answer queries without sending click-throughs to your site.
How to Check Crawlability in GA4
Using GA4 alongside Google Search Console to surface crawl and indexation gaps before they become ranking problems.
Case Studies
2 storiesWhere Did the Organic Clicks Go?
Search Console showed 800 organic clicks a month. GA4 showed 120. Session IDs, JavaScript rendering, and a bot exclusion filter explained the gap.
The Redirect That Killed a Ranking
A top-performing page disappeared from page one after a URL restructure. The redirect was there; the link equity wasn’t transferred correctly.
Related Topics
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