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Traffic & Visibility

Not all traffic is created equal. These guides and case studies help you separate the signal from the noise — understand where your sessions are actually coming from, catch false spikes before they drive bad decisions, and track the channels that deliver real engagement, not just volume.

Guides & How-Tos

1 post

GA4 Direct Traffic Too High — Causes & Fixes

What inflates direct traffic and how to push it back into the right channels. Covers missing UTMs, redirect chains, and self-referral exclusions.

Case Studies

3 stories
Case #1

The Traffic Spike That Wasn’t

Sessions doubled overnight and engagement collapsed. The surge was referral and bot spam, not real visitors.
Case #4

The Direct Traffic Mystery

Direct was 60% of all sessions. Half of it was organic search that had lost its campaign parameters through a redirect chain.
Case #7

Our Best Channel Is “Unassigned”

Unassigned was the top traffic source in GA4 — capturing email, SMS, and paid social that had lost its UTM parameters.

Related Topics

SEO & Discoverability Audience Intelligence Technical Health

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