SERP (Search Engine Results Page)
A SERP — search engine results page — is the page you see after typing a query into Google. Once a simple list of ten blue links, today’s SERP is crowded: ads at the top, an AI Overview, a map pack, “people also ask” boxes, featured snippets, and only then the organic results.
Why it matters
Where you appear on the SERP — and what kind of result you are — decides whether anyone clicks. A #1 organic ranking matters less if an AI Overview and three ads sit above it. Understanding the SERP’s anatomy explains why rankings and clicks no longer move together.
The common misreading
Assuming “ranking #1” means top of the page. It means top of the organic results, which can sit well below ads, snippets, and AI answers.
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