Featured Snippet

A featured snippet is the boxed answer Google sometimes shows at the very top of the results — a paragraph, list, or table lifted directly from a page that answers the query, with a link to the source.

Why it matters

Winning the snippet puts you above the #1 organic result (“position zero”) and is a major source of visibility. It’s also the most direct on-ramp to the AI-answer era: the same clear, well-structured, directly-answering content that earns snippets is what answer engines reach for.

The trade-off

A snippet can satisfy the searcher without a click (a zero-click search). You gain visibility and authority even when the visit doesn’t happen — which is exactly why measuring beyond clicks matters.