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Search Engine Optimization (SEO)

Title Tag

A title tag is the HTML element that sets a page’s title — the clickable headline shown in search results and the label on a browser tab. It’s one of the most important on-page SEO signals.

Why it matters

The title tag tells both search engines and humans what a page is about. A clear, specific, compelling title earns clicks from the results page; a vague or duplicated one buries an otherwise good page. It’s often the single highest-leverage on-page edit.

Common misreading

Confusing the title tag with the on-page heading. They’re related but separate — the title tag is what shows in search results and the tab; the heading is the visible headline on the page itself.

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