Keyword

A keyword is the word or phrase someone types into a search engine — and, by extension, the term you want a page to be found for. “Keyword” is just shorthand for the actual query behind a search.

Why it matters

Keywords connect what people are looking for with what you publish. Choosing the right ones — the questions your customers actually ask, in their words — is the starting point of both content and SEO. Targeting terms nobody searches, or terms far too competitive, is wasted effort.

Long-tail vs head

Short, broad keywords (“analytics”) are high-volume and brutally competitive. Longer, specific ones (“why is my GA4 traffic not set”) — “long-tail” keywords — get fewer searches but far higher intent, and are where smaller sites win.