Search Intent
Search intent is the reason behind a search — what the person actually wants. The same keyword can carry different intent, and matching it is what makes a page rank and convert.
The four types
Searches are usually informational (learning something), navigational (finding a specific site), commercial (comparing options before buying), or transactional (ready to act). “Best GA4 alternative” is commercial; “GA4 login” is navigational.
Why it matters
Google ranks the pages that best match intent, not just the ones with the right words. A sales page won’t rank for an informational query, and a blog post won’t rank for a transactional one. Write to the intent, not just the keyword.
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