Schema Markup (Structured Data)

Schema markup — also called structured data — is special code you add to a page that describes its content in a standardized vocabulary (schema.org) search engines understand. It’s how a recipe page can show star ratings, or an FAQ can expand right in the results.

Why it matters

Schema doesn’t change what your page says; it makes that meaning machine-readable. That can earn “rich results” (stars, FAQs, prices) that stand out on the SERP — and, increasingly, it helps AI answer engines parse and cite your content accurately. It’s one of the few things that serves SEO and GEO at once.

Common misreading

Expecting schema alone to lift rankings. It enables richer displays and clearer understanding, not a direct ranking boost.