Impressions
An impression is counted each time your result appears in front of someone — for example, your page showing up in Google’s search results for a query, whether or not they click. In Google Search Console, impressions tell you how often you’re being seen.
Why it matters
Impressions are the top of the search funnel: visibility before clicks. Rising impressions with flat clicks means you’re appearing but not compelling the click (look at your title and CTR); falling impressions means you’re losing visibility itself.
Note
“Impressions” also appears in advertising and social, meaning the same thing — a view. Always check which surface the number is from.
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