Keyword Cannibalization
Keyword cannibalization is when several of your own pages compete for the same keyword, so they undercut each other instead of one ranking strongly. Google isn’t sure which to show, and none performs as well as a single focused page would.
Why it matters
It’s a quiet drag on sites that publish a lot. Three thin posts on nearly the same topic split clicks, links, and relevance signals. Consolidating them into one strong page often lifts rankings more than any new content.
How to spot it
Search site:yourdomain.com keyword and see if multiple pages target the same term, or watch for pages swapping positions for the same query in Search Console.
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